About me –

2SummitUP …

I’m Elaine Atherton and I use my expertise to help small business owner’s turn their expertise into sales.

Through each part of my career there have been many ‘learning curves’ along the way all of which have given me the wealth and depth of knowledge that I share with my clients – I will be your challenger, cheerleader, your accountability partner and sales coach, working with you to get you the results you want.

If the sales aren’t happening there is a piece of your sales puzzle missing – I’m going to help you find it or them.

I’ve been described as ‘the person that makes the ideas that are rolling around your head into a reality’.

And yes I have a ‘package head’ too to help you create packages that work for you and your clients.

I combine sales coaching, sales training and accountability because sometimes we want the answer, other times we want help finding it and often we need the accountability to make it happen.

It is not about being pushy – phew!

Most of us start our own business because we either saw a gap in the market, we are an expert in our field or we are passionate about helping people and want to make a difference.

Now you need to know how to sell to generate sales to stay in business. There are a lot of ‘Accidental Sales People’, I started as one myself and still managed to build a business turning over £4 million a year from the investment of £130 by following a structured process – all my programmes give you a step by step guide with defined actions to get your business moving.

You can work through my online programmes yourself or we can work together in a small group or 1:1 coaching.

I get how you feel I really do…

  • The overwhelming feeling of – what do I do next, where do I start?
  • Lack of clarity in who you are helping and how
  • Too much information and so many experts!
  • Prioritising all the roles /tasks and make some money

My clients tell me I have helped them to develop a clear strategy that starts with small steps leading to confident strides forward using my online sales programme It’s called 10 minutes, 10 days and 10 actions – in 10 days.

Head to 10 minutes 10 days 10 Actions

7 Things Accidental Sales People need to know

  • Have you found yourself in sales accidentally?
  • Did you start your business because you wanted to make a difference?
  • Are you struggling to find your ideal client?
  • Are you clear on what outcomes you provide?
  • Is your messaging clear?
  • Are you spending time in the right places?
  • Are sales really not your thing?

Discover the 7 things that Accidental Sales People need to know in this free audio book.

FREE Accidental Sales People Audio Book

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What my clients say…

Jake said

Elaine is a fantastic business coach and gives her all to help you get to the next level.

I would recommend Elaine to any small business owner just starting out and looking to learn key sales tactics and strategies.

Can’t thank you enough Elaine!

Judith said

In a 3 month period I have taken on 4 new clients. I made great strides in my marketing strategy and got lots of key pieces of work off my to-do list.

I feel so much more in control of my business, and clear on the way forward. I honestly wouldn’t have achieved all of this without Elaine’s help and support. Thank you Elaine!

Karen said

Elaine helped me to think about posting and promoting my business from the buyers perspective which is key to tapping into what they’re looking to achieve.

It has helped me to clarify the different elements of my business, which supported changes to my website.

 I also created a social media diary, customer enquiry form and a lead magnet to increase sign ups to my newsletter.

The answers were always in my head but Elaine helped to tease them out and make me feel more confident about promoting my business and engaging new customers