Whether we call it our Unique Selling Point our point of difference it doesn’t really matter.
What does really matter though is our answer and we need to give this question some serious thought because this can be the difference in someone working with us or not.
We are all aware that our potential clients have more choices than ever and as buyers we all have things that are more important to us than others, for example I hold a lot of importance as a buyer on Customer Service.
In reality what makes us different can come in many different shapes and sizes.
Unique Selling Propositions (USPs) are essential for businesses to distinguish ourselves in competitive markets. Here are some potential USP points that might resonate with you and your business.
- Quality: Offering products or services of superior quality compared to competitors.
- Price: Providing products or services at a lower cost than your competitors or added value support/extras within your costs
- Innovation: Highlighting unique features, or novel approaches that differentiate the offering from your competitors.
- Customer Service: Guaranteeing exceptional customer service and sharing evidence from happy clients.
- Bespoke offerings: Offering tailored solutions to meet individual customer needs, allowing them to personalise their experience with you.
- Ease of use: Emphasising accessibility, or streamlined processes to make purchasing and using the product/service more convenient for your customers.
- Sustainability: Focusing on environmentally friendly practices, such as using recycled materials, reducing carbon footprint, or supporting eco-friendly initiatives.
- Ethics: Demonstrating a commitment to ethical business practices and values.
- Exclusivity: Positioning the product or service as exclusive or limited edition, creating a sense of scarcity and exclusivity.
- Expertise: Validation from people you’ve helped before. Sharing your journey and credibility.
- Education: Providing continual educational resources, tutorials, or guides to empower customers and enhance their knowledge or skills related to your product/service.
- Community Engagement: Engaging with and supporting local communities or social causes, demonstrating a commitment to social responsibility.
- Risk Reduction: Offering guarantees, or trial periods to reduce the perceived risk of purchase for customers.
- Versatility: Highlighting the versatility or multi-functionality of the product/service, appealing to customers seeking flexibility and value.
If you’d like help getting clear on your USP you can get in touch for a FREE Discovery Call by emailing elaine@2summitup.com
