People don’t buy to help you, they buy because you helped them!
What is on your important list when making a purchase?
We are all buying something at some point. Whether that is regular purchases or one off buys.
Consciously or subconsciously we have our list of what our purchase needs to have.
Therefore reversing the process our buyers all have an important list when they come to us and it is our job to find out what that is.
Read the article for my thoughts and I’d love to hear yours!